At 13, Romeo Beckham, who takes center-stage in Burberry's Christmas advert, is now a full-fledged star in his right.
The son of David and Victoria Beckham is starring in the festive film for the luxury brand's festive film alongside big names like Sir Elton John, Naomi Campbell, and Rosie Huntington-Whiteley, the International Business Times reports.
The advert that was inspired by the Billy Elliot film, also Toby Whiteley, Michelle Dockery, James Bay, George Ezra. James Corden, and Julie Walters.
Romeo was spotted at the movie's premiere in London, beside his fashion designer mother and youngest brother Cruz. The two brothers seemed unfazed by the star-studded event and were apparently used to receiving the lion's share of attention as they were shepherded around by their fashion designer mother, Victoria.
Victoria was resplendent in strapless black that complemented her back-from-the-islands look, the UK Mirror reports.
Romeo has been endorsing the fashion label since he was ten years old and has been appearing in the fashion label's festive campaign ever since. Last year, he starred in the film From London With Love, which was shot in London, and the year before that, in another Christmas advert with Cara Delevingne.
This year, the Burberry film is a take from the British dance drama, Billy Elliot from 2000.
"Billy Elliot is a film that was very important for me as I was growing up and my nieces and nephews growing up, and for many of us around the world, I love the story of somebody despite everything they succeed because they follow their passion because it's inside of them and along with that we wanted to make sure we were doing some good for the world as we created this film," Burberry CEO Christopher Bailey said.
As in the previous film ads, Romeo runs and dances to the music in a classic beige Burberry trench coat and a Burberry scarf. The masterfully directed film tries hard to create a magical and fashionable feeling of festivity that is entirely British.
Campbell, who also stars in the movie, said: ''Burberry has made me feel that I am British," and that she is honored to be part of the Burberry family.
The reports also state that Romeo fronting the annual campaigns has significantly boosted the sales of the fashion label, a detail that has made his famous parents very proud.